DigiDigest

Gather the right requirements for your website

So you have decided you want a new website, or that current tired looking website really needs a fresh look to bring it out of the 1990’s.  Where and how do you start? Here are a few important points to help you through this important phase of your project.

Start with the end in mind

In many projects, especially for large organisations, most ideas and requirements are driven internally within your organisation.  In many cases, the project sponsors (the people paying the bill) will have an agenda the project team will endeavour to satisfy.   While it is obviously important that internal requirements are met, this common practice has often left one important group of people out in the cold - your end users.  More »

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Tags: applications, Branding, Functional, JSA Digital, Marketing, Projectm management, requirements, Survey

Dying Online

I read an interesting article a few years ago on what happens to your ‘web presence’ after you die. Cheerful? No. But it got me thinking. Just how many virtual versions of you are there? How many presences do you and your brand have online?

When we started out in web, a ‘web presence’ tended to refer to an entity’s public website. The old ‘dub-dub-dub’ site. Build it, upload it. Count the hits.

Online marketing is much more complex today, although the principles remain the same. Eyeballs. Who’s eyeballing your brand or entity online?  Who’s looking at you, when and where? And what are they saying? Once you answer those questions, you’ll quickly realise that your online presence has the capacity to stretch well beyond your painstakingly worded, carefully designed, search engine optimised website. More »

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Tags: advertising, adwords, Blog, Domain, email marketing, Facebook, Inbound links, JSA Digital, Search engine optimisation, traffic, Twitter, web assets, websites, World Wide Web Consortium, YouTube