Dying Online
I read an interesting article a few years ago on what happens to your ‘web presence’ after you die. Cheerful? No. But it got me thinking. Just how many virtual versions of you are there? How many presences do you and your brand have online?
When we started out in web, a ‘web presence’ tended to refer to an entity’s public website. The old ‘dub-dub-dub’ site. Build it, upload it. Count the hits.
Online marketing is much more complex today, although the principles remain the same. Eyeballs. Who’s eyeballing your brand or entity online? Who’s looking at you, when and where? And what are they saying? Once you answer those questions, you’ll quickly realise that your online presence has the capacity to stretch well beyond your painstakingly worded, carefully designed, search engine optimised website. More »
Tags: advertising, adwords, Blog, Domain, email marketing, Facebook, Inbound links, JSA Digital, Search engine optimisation, traffic, Twitter, web assets, websites, World Wide Web Consortium, YouTube![[Post to Twitter]](http://www.digidigest.com.au/wp-content/plugins/tweet-this/icons/tt-twitter.png){kind=icon}